Our Philosophy

We’re steadfast in our professional principles, sensitive conduct and ethical convictions.

"Our mission is to passionately share our fascination with wildlife and nature in order to facilitate self-discovery and encourage environmental awareness in others."

Footprints

It is becoming increasingly important in the face of global-warming that all of us attempt to re-evaluate our life-styles and the way we use energy for our daily activities.

Clearly Africa is deeply committed to, where possible, choosing destinations that actively promote and act in an environmentally responsible manner. Many of our preferred destinations are in pristine and untouched wilderness which calls for a “tread-lightly” philosophy...something we hold very close to heart. .

The pillars of our philosophy

Respect

This attitude is applied to not only every living creature and abiotic component of the environment, but to our guests and colleagues alike. We believe that consideration for others is the key to unlocking experiences which are far more rewarding and memorable.

Patience

By not interfering or influencing, but allowing the natural flow of events and processes to unfold, we feel that one witnesses an authentic display of nature’s spectacles and not a contrived theatrical rendition thereof.

Being sensitive observers instead of manipulative participants, facilitates a genuinely authentic experience which is most often far more astounding!

Adaptability

By adapting to circumstances, impromptu alterations to planned activities afford us the opportunity to enhance any experience. Why stick to a human schedule when nature has one of her own...

....